Unbreakable Stories (The Content Creation)
Nampak Bevcan have a consumer facing brand called CAN DO!, this is a lifestyle brand that aims to communicate the benefits of “Choosing Cans” when consumers make their beverage choices. We were commissioned to create a strategy that would achieve these objectives while appealing to the emerging markets in South Africa.
We took the approach of looking in to the intrinsic truth of the product (Cans) and draw similarities to young people in South Africa, in order to create a lifestyle around “Choosing Cans”. We found that the Unbreakable Nature of cans is a quality that we could expand on as a marketing concept.
Nampak Bevcan (CAN DO!)
Busiswa: An Unbreakable Story as been selected to screen at the NVIFF Film Festival in Amsterdam - September 2020.
March 19, 2020