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The Idea and Approach

We created an interactive activation arena in a prime location at Rocking The Daisies called THE THINK FUTURE ZONE.

The Job

Create an interactive brand experience for CAN DO! In partnership with DAY through an original activation at Rocking The Daisies music festival.

The Execution

- Build an arena branded with CAN DO! & DAY branding - Customised jukebox - LED dance floor - Online registration functionality that allowed festival goers to book their DJ set and throw their own party in our THINK FUTURE ZONE. - We only sold DAY Water in the arena, but people were allowed to bring in their own drinks.


Nampak Bevcan (CAN DO!) & DAY