“uMama” – Think Future Commercial
Communicate the sustainability and recycling benefits of “Choosing Cans” when consumers make their beverage choices, while appealing to the emerging and current markets in South Africa.
Our approach was to create emotive content based on the impact our negligent everyday choices has on our environment, thus leading consumers to the conclusion that “Choosing Cans” is part of the solution to a healthier environment.
We wrote, directed and produced a full length digital advert promoting the sustainability of cans and the positive impact it has on our environment.
Nampak Bevcan (CAN DO!)
April 14, 2020