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Think Future Commercial

The Idea

“uMama” – Think Future Commercial

The Job

Communicate the sustainability and recycling benefits of “Choosing Cans” when consumers make their beverage choices, while appealing to the emerging and current markets in South Africa.

The Approach

Our approach was to create emotive content based on the impact our negligent everyday choices has on our environment, thus leading consumers to the conclusion that “Choosing Cans” is part of the solution to a healthier environment.

The Execution

We wrote, directed and produced a full length digital advert promoting the sustainability of cans and the positive impact it has on our environment.


Nampak Bevcan (CAN DO!)